New moms everywhere can now tell their babies to let go of their tired breasts and grab their piggy banks, because Pick n Pay has announced their plan to begin selling pre-bottled breast milk in all of their stores.
Pick n Pays across the country will sell the breast milk, which is to be ‘pumped’ from lactating women in Zimbabwe and other low income African countries, at their low prices as early as Jan 2017, according to company executives. The breast milk will be imported to South Africa and donors will receive approximately 15 Rand for about 5 litres. All women selected will have healthy, tasty, drug and disease free breast milk ready for retail.
“This is profitable for us for so many reasons. But most importantly, there will always be babies. Out of all those babies, millions of them have moms who shop at Pick n Pay and don’t want to breastfeed. In the end, it benefits everyone,” said Pick n Pay executive Suzanne Ackerman-Berman. “It’s going to be affordable, and it’s going to fill your baby up. It’s also guaranteed to make your baby cry less, and smile more.”
Ackerman-Bermane is right. Moms across South Africa have expressed excitement about this new addition to Pick n Pay shelves. “I don’t want to breastfeed, and I can’t afford nor do I appreciate the ingredients that can be found in the formula,” said loyal Pick n Pay customer and soon-to-be mom Slondiwe Mthembu of Gugulethu, Capetown. “When this baby gets out of me, I want to drink all the Red wine I want, and that’s just not possible with breastfeeding. A girl’s gotta live! Even when she has a baby.”
Phume Mthiyane of Fourways, northern Sandton, Johannesburg feels relief. “I already have three kids to take to soccer practice, water polo practice, piano practice, scuba diving, modeling classes, and I’ve got another kid on the way. I’d love to breastfeed, but I don’t have the time, and my God – have you seen the prices for formula? I can’t breastfeed it while I’m driving, but that was what I was planning on doing before I heard about this amazing Pick n Pay breast milk.”
Ackerman-Bermane says that the milk will be part of their Organic Brands.